Argue substance. And then let the people decide.

THIS IS A MUST READ! GOOD STUFF!
YOU CAN FIND FULL ARTICLE HERE - http://www.nytimes.com/2008/05/20/opinion/20herbert.html?_r=2&ref=opinion&oref=slogin&oref=slogin

May 20, 2008
NEW YORK TIMES
Op-Ed Columnist

Let’s Be Serious

By BOB HERBERT
The general election is about to unfold and we’ll soon see how smart or how foolish Americans really are. The U.S. may be the richest country on earth, but the economy is tanking, its working families are in trouble, it is bogged down in a multitrillion-dollar war of its own making and the price of gasoline has nitwits siphoning supplies from the cars and trucks of strangers.

Four of every five Americans want the country to move in a different direction, which makes this presidential election, potentially, one of the most pivotal since World War II.

And yet there’s growing evidence that despite the plethora of important issues, the election may yet be undermined by the usual madness — fear-mongering, bogus arguments over who really loves America, race-baiting, gay-baiting (Ohmigod! They’re getting married!) and the wholesale trivialization of matters that are not just important, but extremely complex.