FROM MARC AMBINDER'S BLOG:
In that order, I think.
(1) It deprives McCain of a day to win the news cycle. There are sixteen left.
(2) Powell is a "man who I admire as much as anyone in the world," McCain has said. He was an informal adviser to the campaign early on. And the content of the endorsement acknowledges what McCain's accomplished, studies it, and judges that it is insufficient for the modern world. (Powell is closer to McCain than Obama on Iraq.) McCain would be a maverick, Powell says, but America needs a transformation figure.
(3) McCain might take this as a personal rejection, and he might wear it on his sleeve.
(4) Powell is a culturally individuated African American hero; to the extent that there remain white voters who have inchoate worries about Obama's race, it helps to have him associated with a man whose race they've already gotten over. I do think this cohort of people is tiny.
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